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How YOU™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love
Release date: March 1, 2010
Author: Brenda Bence
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Not much work experience?
Let your personal brand work for YOU™
As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don’t love?
Introducing the only Personal Branding System designed specifically for college grads
Just like the brands you rely on every day, you can become the “brand of choice” for a potential employer – right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand — the Trademarked YOU™. And that’s how you connect with interviewers and get the job you really want!
You will:
- Discover the 6 personal branding secrets other grads don’t know
- Master the 5 activities that best communicate your brand
- Avoid the Top 20 College Grad Personal Brand Busters® that recruiters hate
- Unleash the power of social media to help you find the right job faster
- Learn how to command the highest possible salary once you’re offered the job
Includes interview recommendations from recruiters at
Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter & Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs
Plus invaluable tips from more than 50 other top companies and schools
Please go to www.BrendaBence.com for more information on the book.
Brenda Bence, Author
About the Author:
Brenda S. Bence is an internationally-recognized branding expert, dynamic speaker and trainer, certified executive coach, and author of the award-winning How YOU™ Are Like Shampoo series personal branding books.
With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.
In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) Int’l, Ltd. Now doing business across 20 countries and with offices in both the U.S. and Asia, BDA International provides speaking, training, and coaching services to clients located in the U.S., Asia, India, Europe, Australia, & New Zealand.
As an in-demand speaker, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as 3M, Citibank, Danone International, Deutsche Bank, General Motors, Hershey’s, KFC, Kraft, Johnson & Johnson, Mattel, Microsoft, National Starch, Sheraton Hotels, Standard Chartered Bank, Pizza Hut, and United Airlines.
An avid writer, Brenda is author of the award-winning How YOU™ Are Like Shampoo series of personal branding books as well as the recently-released Branding Matters. She is a contributing author to The Power of the Platform: Speakers on Purpose published in October 2009. As both a magazine and a newspaper columnist, Brenda also writes articles on a variety of topics related to corporate and personal branding.
Brenda has been featured in more than 250 media and publications all across the world including NBC TV, Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, Kiplinger’s Personal Finance, SmartMoney, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows.
Certified as an Executive Coach with the International Coach Federation, Brenda sits on boards of both public and private companies as well as not-for-profit organizations. She has traveled to 70 countries and enjoys studying foreign languages.
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